7 Benefits of Using Video Marketing in Your Organization’s Strategy

Do you know that 99% of video marketers intend to continue using video for their advertising? This is because video marketing works. There are several benefits of using video for your brand, and that’s what we will talk about in this article.

Benefits of using video:

1. Users Love Watching Videos

According to YouTube, users watch over 1 billion hours on their platform each day. This data shows that more people prefer watching videos now over reading an article or listening to audio. If you want to boost traffic and increase conversions, incorporate video marketing in your strategies.

Post your videos to your social media platforms with the link to your YouTube videos to attract and increase viewers. And remember: always create videos that are compelling and engaging to keep and gain more viewers. Sometimes, getting a conversion is a numbers game. More followers mean more chances of getting a conversion.

According to Vidyard, 52% of viewers also watch the video until the end. So ensure that you add a call to action to your video. Add this either in the middle part or at the end of the video. If you’re selling a product or service, make sure that you direct the user to your landing page.

2. Good Return on Investment

Do you know that about 88% of marketers say they had a good ROI with the videos? Videos can boost your conversion rate, especially when you add them to your landing pages. Videos added to the landing page can drive your conversion rate to up to 80%. 

If you want to generate more revenue for your business, we recommend using videos in your advertising—post on your website and all social media channels to attract more viewers. Better yet, include the word “video” in your email’s subject line as that can increase the open rates to about 19%, according to HighQ.

3. Videos are More Convincing

While sales pages and photos with a call to action can help you generate more sales, about 84% of consumers think they are more convinced when videos over other mediums.

This is because you can include high-quality photos, audio, and text in the videos. You can engage all of your senses when you watch them compared to just reading an article or looking at photos. Remember that consumers love visuals. The more attractive the video, the more convinced they are about the product or service being offered.

Most importantly, tapping into the emotions of the user can be a very powerful tool. This is because most users like to seek out other users who share their emotions. You can influence more people with your videos when you can conjure a range of emotions through personal stories.

Do you already have video production in your marketing strategies? Then, we highly recommend you incorporate this as it’s extremely beneficial.

4. Can Boost Your Local SEO

Do you know that 92% of users pick businesses on the first page of local search results? When publishing a video, ensure that you Geotag it and provide a business link to the video’s description. Other ways to optimize a video for local search include mentioning the business location, tagging your business, associating the video with a Google Place listing. Doing this can incredibly help your local SEO. Of course, don’t just create a video. Ensure that the videos you create are compelling, engaging and relevant.

With the right tools and professionals who can help, you can publish a high-quality video that can help your lead generation and ultimately improve conversions.

5. Can Improve SEO Rankings

Photos and articles need to be optimized so Google can find them. For videos, you also need to optimize them so Google can find your videos. You need to find the right platform (and YouTube is by far the number one), make an attractive thumbnail, make sure of the right keywords, create attractive descriptions and titles, and ensure that the content is relevant and informative.

As much as possible, provide great content and add the call to action either in the middle or at the end of the video. Most importantly, get help from professionals. Video experts have the right tools to create compelling videos that will attract more users.

6. Appeals to Mobile Users

Remember that about 90% of consumers watch videos on their mobile phones. They would rather do this than read very long articles. Also, mobile video views have rapidly grown to over 200%, and it’s still growing. If you want to reach out to this audience, ensure that your video is also mobile optimized.

7. It’s the Most Popular Video

Do you want to engage as many users as possible? We recommend that you publish videos. Compared to articles and texts, videos are more engaging and memorable. It can drive organic traffic to your site. A professionally made video can compel a user to buy a product or a service. It’s also an effective way to create brand awareness.

Do You Need Help With Videos?

Our team of video experts will closely work with you to create compelling and engaging videos for your target audience. But before we do this, we need to know what your business objectives are to help you achieve them in the form of making videos that would suit your target audience. We are equipped with the right tools, and we have been helping clients over the years. Our ultimate goal is to help you generate more revenue for your business and achieve a competitive advantage. Whether you need a corporate video or any video, we can help. Get in touch with us today to get started.

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