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The Efficiency of a Fractional Marketing Team in Video Production

The Efficiency of a Fractional Marketing Team in Video Production

Video production is a complex and resource-intensive process, often demanding a diverse set of skills and expertise. Hiring individual employees for each role can be draining, both in terms of time and finances. It’s not just about finding someone with the right skills; it’s also about their integration into the team and the risk they might not be a long-term fit.

The solution? A fractional marketing team, like the one offered by de Novo, can be a game-changer in this scenario. Imagine having access to a team of seasoned professionals, each an expert in their domain – from content writing and video editing to web strategy and design. This approach not only saves costs compared to hiring multiple full-time employees but also ensures a high level of consistency and continuity in your projects, irrespective of individual team changes.

Benefits of a Fractional Marketing Team in Video Production

What makes a fractional marketing team especially valuable in video production is the breadth of expertise available. You can have specialists in cinematography, editing, scriptwriting, and more, all working together seamlessly. This setup is cost-effective as you avoid the overheads of full-time hires but still gain the dedication and consistency needed for high-quality production.

Potential Challenges and Solutions

However, it’s important to be aware of potential challenges. A fractional team isn’t physically present in your office, which could affect communication and integration with your in-house team. Yet, with effective communication strategies and dedicated account management – something we pride ourselves on at de Novo – these challenges can be successfully navigated.


In summary, for those needing versatile, expert video production capabilities without the overhead of full-time staff, a fractional marketing team presents an efficient and adaptable solution. It’s an approach that balances cost, expertise, and flexibility, crucial in the dynamic field of video production.


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