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Unveiling the Magic of Explainer Videos: A Guide for Marketing Pros

Unveiling the Magic of Explainer Videos: A Guide for Marketing Pros

Hey there, savvy marketers! Today, we’re diving into the fascinating world of explainer videos – those short yet powerful clips that can make your marketing game strong. If you’re looking to help your clients better understand your brand, this guide is tailor-made for you. Let’s unravel the secrets behind what makes explainer videos tick and how they can skyrocket your marketing efforts.

Decoding Explainer Videos

Explainer videos are like your marketing superheroes, swooping in to simplify the complex. Whether you’re introducing a game-changing product or demystifying a convoluted concept, these videos are your trusty sidekick. Short, sweet, and visually captivating – that’s the name of the game.

Types of Explainer Videos

1. Animated Awesomeness

Think vibrant visuals, creative storytelling, and a touch of magic. Animated explainer videos are your go-to for conveying abstract ideas in a way that feels like a Saturday morning cartoon – nostalgic yet effective.

Google creates a variety of animated explainer videos. For example, in order for Google to explain how their Google Wifi product works, they created an engaging and easy to understand video. This video takes a complex idea to simplify it to make it more understandable. 

2. Real-life Charm

Enter the live-action explainer videos, featuring real people and real scenes. Perfect for showcasing your tangible products or giving a sneak peek behind the scenes, adding that authentic touch.

The genius marketers at Dollar Shave Club created the video showcased above back in 2012 and it’s still one of the highest regarded explainer videos of all time. The product they’re selling is typically mundane, however, they were able to make it into a fun experience for viewers.

3. Whiteboard Wonders

For a touch of simplicity and effectiveness, whiteboard explainer videos are the way to go. It’s like watching ideas come to life on a blank canvas, step by step.

Redbull is a world renowned brand who goes above and beyond to make videos that are inspiring. They’ve found a way to create a boring whiteboard video into a piece of high converting content.

What Makes a Good Explainer Video

Now, let’s talk about the secret sauce – what sets a good explainer video apart from the rest.

1. Engaging Script

Picture this: a script that’s clear, concise, and resonates with your audience. That’s the heart of a good explainer video. No jargon, just a friendly chat that speaks directly to your viewer. When crafting your video script it’s important to create an engaging introduction, also known as a hook, in order to capture the attention of your audience. Think of a piffy quote, a funny metaphor, or anything that may peak the viewer’s interest.

2. Visuals That Pop

Whether it’s a burst of animation, the charm of live action, or the simplicity of a whiteboard – the visuals should be a feast for the eyes. It’s about creating an experience that your audience won’t forget.

3. Voiceovers

A professional voiceover adds a touch of class. Think of it as the voice that guides your audience through the storytelling journey. Polished, articulate, and easy on the ears.

4. Strategic Call-to-Action (CTA)

A good explainer video doesn’t just end; it nudges your audience in the right direction. A well-placed CTA prompts action – be it making a purchase, signing up, or diving deeper into your offerings.

Why Explainer Videos are Gold for Your Marketing Game

1. Keeping Them Hooked

In a world where attention spans resemble Snapchat stories, explainer videos are your hook. They’re short, engaging, and deliver your message before your audience even thinks about scrolling.

2. Conversion Magic

Want to see those conversion rates dance? Explainer videos are your secret weapon. By simplifying your product or service, you’re making it irresistible, nudging potential customers towards that ‘Buy Now’ button.

3. SEO Sweet Spot

Guess what search engines love? Yup, you guessed it – videos. Explainer videos give your website that SEO boost, making it more likely to pop up in those coveted search results. Once you’ve finished your video, make sure to transcribe your video, paste the text into your page, and now you have a great opportunity for organic SEO traffic.

Embedding Explainer Videos into Your Marketing Strategy

Now, let’s talk strategy. How do you make explainer videos work their magic in your marketing plan? Once your explainer videos are ready to shine, don’t keep them to yourself. Share them on social media, embed them in your website, and if you’re feeling bold, consider some paid promotion for that extra oomph.

Wrapping It Up

In the ever-evolving realm of digital marketing, explainer videos are your not-so-secret weapon. They’re like the friend who simplifies the complicated, making your brand unforgettable. So, if you’re a marketing pro, ready to take your game to the next level, dive into the world of explainer videos. You won’t just engage and convert – you’ll leave a lasting impression.


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